Aviv Herzlich

After my military service, I decided to leave my hometown of Tel-Aviv and head up to the hills of Jerusalem. To its people, its secrets, and its nuances, that only those who live in the city can fully understand. Jerusalem has become my home.


I have come to know Jerusalem from the inside out. I have wandered its streets for hours - East Jerusalem, 'Meah Shearim', churches, synagogues and mosques. I know the best spots to drink coffee, bargain in the marketplace and truly feel the heartbeat of the city. 


My professional life as a guide began when I lead soldiers and youth in Jerusalem as part of my obligatory military service. In 2013, I completed my studies as a professional tour guide and have worked in the field ever since.


In addition to my background as a tour guide, I have a BA in Geography, History, and the Humanities, with a focus on religions and archaeology from the Hebrew University of Jerusalem. I recently completed my MA in 'Israel Studies' from the University of Haifa.


In 2016, I completed a specialized course on the topic of Christianity, in a framework approved by the Israeli Ministry of Tourism.


Over the past decade, I have guided numerous organizations, including the Israeli Foreign Ministry, Nature and Parks Authority, Facebook, Intel, Amazon and the American military. In addition, I have led hundreds of private tours for individuals, groups, companies and families from both Israel and abroad. 


I am continually inspired by the people I guide and love sharing 

the endless discoveries of this ancient, beautiful land and people.

Call us at    +972-(0)545864293